Over the past few days, I’ve been running a few experiments with Facebook ads. Most authors I’ve spoken to say that Facebook advertising is a waste of time and money, so my hopes aren’t too high going into it.
I’ve done some sums, and for them to make a return for me on the Bytarend fantasy series, I’d have to see 6 cents a click. At the moment, it’s closer to 50 cents a click, so there’s a ways to go before it would be profitable.
The thing Facebook ads could be very useful for, however, is a/b testing. Facebook allow you to specify a link to your website, which I’ve set at the moment to the webpage for The Bite on the Line. However, this could well be two pages, with different product descriptions, different layouts or different links.
With a Facebook ad, it tells you the age, gender, device and other information about the people that clicked. Meaning that you can find out who is more interested in your genre (if not necessarily your book), or at least who responds to the ad.
What I’ve found out so far is that the most people responding to my Hard Vacuum ad (an 80s action-movie style sci-fi) were male, aged 35-44. Which is what I’d expect. With the male 45-54 bracket next on the list.
For my Bytarend ad, the 45-64 males were the ones clicking most.
Both groups are approximately the same as me (male, 40) so I guess I write what I like to read 🙂
Facebook ads are something I really want to crack if I can. Unlike BookBub, BookSends, etc, Facebook ads can be set to run for weeks instead of a day. Combined with a permafree book, if I can get the click rate up, I can get a lot more readers to my books.
Get Into The Action
For a limited time, I'm giving away the first two books in the Bytarend Fantasy series and the Hard Vacuum science fiction series for free.
Bytarend is fast, fun fantasy that'll have you on the edge of your seat. Hard Vacuum is hard-talking, violent science fiction and my tribute to 80s action movies.
Grab all four books for free: