Ever since taking Nick Stephenson’s Your First 10K Readers course, I’ve been trying to improve my marketing skills. After all, the readers I do reach are pretty happy with my books, so why not try to find more?
To that end, I picked up a copy of Marketing: A Love Story by Bernadette Jiwa. I must admit, I didn’t do much research before buying this book. The main reason I chose it was because it came up in my Amazon search and had good reviews. I’m glad I did buy it, though.
Marketing: A Love Story isn’t a book with a lot of advertising tips. Jiwa herself says that people confuse marketing and advertising all the time. Her approach is perhaps the opposite of what a lot of people might think of in terms of marketing.
In short, her approach is to make your product make the customers feel good. To feel like they’ve made a great choice and give them a sense of belonging. To go back to the drawing-board in terms of sales thinking and consider what you would want.
One example she gives is of a coffee shop that always remembers her order. It seems like a small thing, but it shows that the people in the coffee shop care about their customers. They’re not just looking to earn money, they’re trying to make a connection.
I really loved this book and the approach it encourages. After all, as a writer I didn’t get into writing to get good at the “hard sell”. I became a writer because I wanted to create great books people would love to read. That’s why my books are fast-paced, because I hate slow-paced books. Along with dozens of other characteristics I like in books I read.
I’d highly recommend this book to anyone looking to sell to customers. I give Marketing: A Love Story five stars out of five.
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