Review of “Creativity Inc” by Ed Catmull

Creativity IncCreativity Inc. is the story of how Ed Catmull, John Lasseter, Steve Jobs and many others created Pixar and turned it into the successful animation studio it is today. It’s a first and foremost a management handbook, revealing how their success is far from coincidental. The culture and ideas they put into their company are what have made it great, and not just good fortune or “the right people”.

As such, I believe this book should be required reading for managers. It details the thoughtfulness and constant reassessment that successful managers need to have in mind at all times.

The book starts with Catmull’s backstory and a lot of his early successes and failures. All of which inform his current views on how best to manage people. Rather than giving a list of rules, Catmull attempts convey a way of thinking that managers should adapt. They shouldn’t expect a one-size-fits-all approach, but know that their job is to find their own solutions.

In general, Catmull is talking about a creative company, but I couldn’t help but relate his words to two businesses in my own life. In my writing, his words on research and feedback hit home. While in my day job, his stressing the importance of using a whole team to solve a problem was a great point.

Overall, I give Creativity Inc 5/5 stars and would recommend it to anyone who has even a vague interest in management. You can pick up a copy here:



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